For a new brand of round crackers we came up with a cheerful bread folk - Koloboxes.
The name was created after Kolobok – the most famous character of russian children's fairy tales. And he is all made of flour and bread.
Koloboxes
Where did they come from? What language do they speak? How many are there? This is yet to be discoveredby our ethnographers.
That's all we know so far– they are round, they are crunchy, they are small and they sure do love spices. In order to get these spices, they are ready to go to great lengths. They do not like to work, but they love to fool around. They play well on musical instruments, love to try on different clothes and turn everything upside down.
Thanks for watching!
Works:
brand strategy I consumer research I naming I design
